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About Us


Paulette Martsolf has been designing, manufacturing & retailing contemporary clothing and jewelry for more than a quarter of a century.  Her unique model has employed a talented and dedicated team that takes pride in dressing women

Paulette had a dream as a young girl growing up in Newfoundland and she turned that into a reality.  She decided to take it a step further in 2017 and partnering with artist & filmmaker Jim Lively, ‘Allie-Coosh Lifestyle’ added ‘Martsolf Lively Contemporary’ all under the same roof, where fashion gracefully and seamlessly collides with art.

Paulette was eager to carve out yet another outlet for her creativity and she began to pursue painting using a variety of mediums……She looks forward to sharing her artistry!



Jim Lively is currently the Artist and Curator at Martsolf Lively Contemporary in Richardson, Texas. After practicing law for many years, Jim decided to pursue his passion full time as a visual artist, film maker and author. He received the 2016 Merrimack Media Outstanding Writer Award for his second novel, Punitive Damages.

His artwork and art films have been recognized in numerous juried competitions, publications and film festivals. He has exhibited his artwork in several group and solo exhibitions across North America and Europe.

Thirteen of Jim’s films have been selected to various film festivals around the world. His art film, The Soul of Vinyl, Abbey Road Side 2. Screened at the 2016 New York City Independent Film Festival. Jim’s film, The Case of the Deranged Sommelier won Best Experimental Film in the 2016 Directors Circle of Shorts Film Festival and the 2017 Lion’s Head Film Festival. His film, Still Mad as Hell screened at the 2017 New York City Independent Film Festival. His latest film, Seduction screened at the 2020 Manhattan Hinge International Film Festival.

Jim’s education includes a Bachelor of Arts from The University of Texas at Austin and a Juris Doctor from Southern Methodist University in Dallas.

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